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Qualities That Define A Successful Website

There were 1.6 billion active websites by October 2018, and the number is expected to grow as more individuals and companies are looking to establish an online presence. While everyone has a chance to design a site; there is the need to ensure that you have a successful website. While there is no magic formula that one can use and have everyone rushing to their site, there are strategies you can utilize and achieve the goal. In this post, we will talk about the elements that you should utilize when looking to have a website that the potential clients can engage with.

A successful site needs to have a clear design. In the 90s, sites were just text walls that also included some grainy photos and gifs, but in modern days, sites are characterized by high-quality photos and fewer texts. There are sites that are made of images and a few texts that will make navigation more comfortable for the users. Rather than coming up with a site that has a lot of text and lose your potential customers, it is advisable that you include PDFs that the readers can download and read separately. Read more about PDF files and ensure that they provide more dense information presented in the most aesthetically pleasing way.

The other feature that will establish a successful website is that it will load relatively quickly without any lag time. When you have a website that takes long before loading; it will lead to losing potential customers.

You also need a responsive website, and this doesnt mean a site that answers question. A responsive website will look good and can also load on phone, tablet, TV and computer and still look great and remain functional. The laptop is no longer the only device being used to access the internet, and this means that you need a site that can work on the various devices. Depending on your web host, some hosts provide responsive sites or template as part of the package, or you can learn some code yourself and ensure that the responsive pages look exactly the way you need them to.

It is also vital to ensure that your website looks professional. Whether you are promoting a blog or a product, there is the need to use complete sentences and also utilize proper English in a clean and cohesive design.

It is also vital to have all the information that a customer needs about your business such as how they can contact you and even the location where they will find you.

Including a call to action, CTA, gives the customers a direction and also gives the business owner a way to orient the site.

When you have plans to start a blog, click here and choose whether to use HTML or CSS.

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