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Advantages of Digital Licensing

Electronic commerce becomes a huge business in the world of internet. Delivery of digital content such as movies, videos and music is a known method thus becomes essential in E-commerce and online marketing. The selling of products over the Internet is beneficial since there is no existing clerk at the sale point. It allows the business to expand their market to a wide range of consumers without having a large operation cost.

Digital content can be sold, copied and resell through an agreement called license. It is important to acquire license in using protected copyrighted electronic material. It consents any user to have an access to protected digital material. Licensing becomes a main course in the marketplace for digital content. It is a legal means wherein content owners have the right to purchase the value of their assets. As a result, contents such as traffic, revenues and market consumption can be accessed by the different content-hungry digital platforms and networks.

Here are few reasons why digital licensing is good: first, it gives the right to any copyright holders to protect their digital content from piracy and second to provide compensations to the manufacturers of electronic technologies.

In addition, there are 3 facts about digital licensing. For the first fact, the labels and publishers would license separately. With streaming, the digital service provider needs to get a license to cover label’s recording rights but excluding the permission to exploit the song rights. Thus, they need to get two license from the labels and publishers to have the music rights. Next, a stream exploits reproduction and performing rights. With that, there is a need to get two licenses just to cover the song rights. Third fact, the deal of streaming is on its revenue share which is based on consumption share.

Yet, music, video clips and movies are not just the means for digital licensing but driver’s and plate licensing of a car and in software are applicable for digital licensing. Book bus tickets here would be hassle free through digital licensing. Hence, digital licensing does not help any content owners financially but even help the consumers to have an easy and hassle-free life.

As a copyright owner of an article, a video, a post or even a photograph, you can permit anyone to use it but you must be able to obtain license of your work for you to be able to get a profit out from your works.

As a closing note, ensuring that a digital content is legally licensed is already a big task. It involves understanding, knowledge in explaining the terms clearly and getting a support from the upper management.

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